When I was a kid I wanted to be Steven Spielberg. Of course my parents didn’t want me to lead an artistic life. I first had to have a real qualification. But I never lost my enthusiasm for films and the theatre.

I then came into contact with the world of opera. Opera for me was a way of telling beautiful stories about people’s lives but in an incomprehensible way and only for the higher echelons of society. So I made it my personal mission to make opera accessible to the general public. I got opera singers to perform in football stadiums, in basketball gyms, etc. all over the world. I wanted everybody to learn about the magical stories that are told in these famous operas.

When I became pregnant and travelling with the opera company became too difficult, nature forced me to find new ways of continuing with my passion for storytelling. By then the internet had arrived, giving people the opportunity to be better informed about lots of things. However, the internet started suffering from an information overload, which also made it much harder for people to find exactly the right piece of information. So I turned back to the ancient art of storytelling. How people used to transfer knowledge to other people by means of stories. And I developed a high-tech platform to transport the art of storytelling into our modern world. People can now download stories about the cities of culture in Belgium or they can use their iPods or smart phones to find out how to cook a healthy meal. They obtain information and real stories about raising children and how to deal with diseases like cancer, etc. They obtain information on a human scale.