The conference oriented the ongoing "smart regulation” debate towards the people: the people who have to abide by the regulation (the “end-users") and the people who design, implement, evaluate this regulation and its instruments. 

The program of the conference was designed to inspire and provoke debate around three questions: 

Who are these "humans", these "people", these "end-users"? By listening to speakers who are end-users themselves, and by actively going out to interview real "end-users" we tried to inspire the debate;

How can we make rules that work for this end-user? We called this concept "Human Rules": rules that are sufficiently simple, that can be understood with common human sense. Rules on a Human Scale. By listening to examples from different fields like education, farming and management we can learn how they reconnected to the end user, how they got rid of unnecessary complexity and how they were able to cut out obsolete layers between the producer (in this case: the designer of rules) and the consumer (in this case: the end-user). This was a second source of inspiration;

What can we do to put the human end-user in the center of our regulatory process? We discussed on how we can develop new instruments and evolve the existing ones and create a new toolkit for regulation on human scale.